When YETI approached Nextpack, their e-commerce packaging needed to work harder. As a brand built on resilience, adventure, and authenticity, every detail – right down to the box – had to embody their values.

The challenge was to upgrade from YETI’s previous web mailer – a basic design that was inefficient to construct and pack. In an industry where time equals money, having a mailer that delivers durability, is swift to construct, ticks sustainability goals AND elevates the customer unboxing experience is a must.

The box had to withstand long-distance transit and arrive looking flawless, but also feel unmistakably YETI: rugged yet refined.

Enter Nextpack. We engineered a custom web mailer box featuring a 3M strip system with a rip-pull tab – designed for a clean, frustration-free opening. Unlike traditional mailers, this new design takes seconds to construct and seal. Inconspicuous from the outside to avoid theft, the inside reveals a custom-printed interior with playful illustrations inspired by YETI’s adventurous lifestyle, transforming the unboxing into a moment of surprise, discovery and connection.

Built from recycled and biodegradable board, the mailer box combines function with storytelling. Flat-packed for efficient transport and quick assembly, it streamlines fulfilment while reducing material waste.

For YETI, packaging isn’t just a vessel – it’s a brand experience.

Our design brings together practicality, sustainability, and emotional impact, reinforcing the brand’s reputation for quality and endurance. By extending YETI’s narrative beyond the product itself, the box becomes a continuation of their story – from the first impression to the lasting connection.

This design is now used across YETI’s e-commerce range, ensuring every delivery arrives ready for adventure.