Product design
requirements.

When Be Crowned approached Nextpack to help them with their hair topper offering, we instantly fell in love with the cause. The chance to work alongside two passionate hair industry icons to empower women struggling with hair loss and low self -esteem was a project we couldn’t wait to dive into. Hair wigs and toppers are no longer a niche solution—they’re becoming mainstream and stylish.

No one should have to suffer in silence or turn to risky medications just to feel confident. Thanks to Be Crowned, the dream of a lush, full head of hair is now beautifully within reach. And with the custom packaging and accessories we designed, unboxing your personalised hair topper feels like receiving a crown—a celebration of confidence and beauty.

Aligning our passion
with our values.

Hair loss is a global issue that affects millions of women, far beyond the traditionally associated markers of aging or menopause. Today, even younger women are experiencing thinning hair, often due to increased exposure to harmful chemicals in everyday beauty and hair care products, as well as the rising stress of modern life. What truly sealed the deal for us in taking on this very special project was Be Crown’s vision to take their hair topper ‘crowns’ to hospitals and foundations and to donate a portion to those desperately in need yet unable to afford a topper. Women undergoing chemotherapy or living with long-term alopecia already face significant challenges and helping them regain their confidence and feel beautiful is truly the heart of this project.

Features
(packaging).

Premium packaging reflects your brand and values while previewing the quality inside. The Be Crowned box is more than a presentation—it’s a ‘gift for yourself.’ It’s also a stylish, practical way to transport your crown, keeping it safe and pristine. The satin pouch adds elegance, removing stigma often linked to ‘hair wigs’ and keeping the topper smooth and silky.

The specialty wig stand is a game changer. With feminine lace and adjustable height, it’s essential for daily wearers, making storage, brushing, and styling effortless. To complete the kit, Be Crowned needed a bag that fits everything, reflects their iconic red, and clients love to reuse. Mission accomplished.

Features
(crowns).

Enter Nextpack. Over six months, we collaborated closely with Be Crowned to develop 80+ premium hair toppers. Each of the 17 unique colours gained its own personality, inspired by iconic celebrities—think ‘Coco’ for Chanel, ‘Cher,’ and ‘Audrey’ for Hepburn—fun and memorable.

Be Crowned rebranded the toppers as crowns—a perfect fit for any queen. Each crown is handmade using a specialised knotting technique for a natural, nearly undetectable look. Hand-blended strands enhance authenticity, ensuring every crown feels as real as it looks.

– Kelly & Paula, Be Crowned